Well, that’s that then: Dead or Alive 6 is officially, er…dead and I couldn’t be happier about it. That’s probably a bizarre thing for a fan of the series to say. Doubly so given that – at the time of typing this post – I still haven’t purchased DOA6.
However, the recent Twitter announcement from Koei-Tecmo, about April’s DLC update being the final batch of support for DOA6, felt like justice in a warped way. The game has badly underperformed at market and consistently attracted low player numbers. It’s a big turnaround from the success of Dead or Alive 5 and there’s a good reason for it.
Let’s put this into perspective. Dead or Alive 5 was severely criticised for its fuck-ton of DLC and neverending stream of season passes. Yet, the tide of add-ons was viewed with a raised eyebrow and a knowing smirk. It was Koei-Tecmo playing the “sex sells” card and it more or less perfectly straddled the line between being acceptable and straight-up taking the piss. If any proof was required that the DLC tactics didn’t push fans away, consider that DOA5 had two updated editions (Ultimate and Last Round), spanned two hardware generations, and was supported for six years.
DOA6, on the other hand, is being put out to pasture barely a year after the initial release. To me, this is JUSTICE, because it is a case of a publisher pushing the limits of DLC beyond the realm of acceptability and being punished for it. Gamers were rightly horrified by how brazen Koei-Tecmo were being with DOA6‘s add-on content and clearly voted with their wallets. It’s something that we – as consumers – need to do in order to show big publishers that we won’t lap up any old bullshit.
DOA6 ran into trouble straight away when Koei-Tecmo vowed to tone down the game’s sexuality in order to get more people involved and give the series a greater chance at being taken seriously. As it transpired, it wasn’t the drastic Victorian-era suppression of the female figure that we feared but the story nevertheless generated negative press and worried a good chunk of the DOA fanbase. But it wasn’t paranoia over SJW rule that ultimately killed sales of DOA6. It was the publisher’s determination to wring their customer’s wallets dry.
First of all, Dead or Alive 6 has had FOUR season passes in less than a year! As far I’m aware, Season Passes cover a year’s worth of DLC in most games, hence the name. Not in DOA6 however. Fuck that logic. They were eye-wateringly expensive too, with the most recent Season Pass 4 retailing for $90.
Overall, the game has hundreds upon hundreds of dollars-worth of DLC available to download. You thought DOA5 was bad? Well, Team Ninja really upped their work rate for 6, pumping out new costume packs at an insane rate. It really is the undisputed claimant to the title of DLC: The Game.
But the worst of all didn’t come until this year, when the publisher decided that it was acceptable to charge players for a change of hair colour…and make them pay for said colour every time they changed it.
In a way, the audacity of Koei-Tecmo has to be admired.
On the other hand, the whole saga of DOA6 has been an embarassing series of apologies to the fans, promises of fixes and back-tracking. Add to this the crappy in-game unlock system and the fact that DLC can’t be purchased individually for American/European PS4 owners of the game specifically, and you have a really unappealing fighting game on your hands.
The other big problem is that the game isn’t THAT big of an upgrade over Dead or Alive 5: Last Round, which still looks fantastic in PS4/XBO form, plays brilliantly and isn’t saddled with terrible money-making schemes. Yes, the DLC for that game is still a joke, but it is at least more honest (if you can get past the awful organisation and confusing compatibility Catalogue add-ons) and what’s available is the accumulation of six years worth of steady support as opposed to a relentless tide of DLC being vomited out in single year. I, for one, saw no reason to upgrade from 5 to 6 and have yet to be convinced. Unless Koei-Tecmo announce some sort of all-in-one retail package of the game, then I doubt I ever will.
So I’m glad that gamers have woken up and rejected Koei-Tecmo’s business strategy.
Unfortunately, it does mean that the DOA series may well be mothballed as a result of this commercial failure. I also wouldn’t be surprised if KT blame “market trends” or other vague reasons for the absence of a DOA7, rather than holding their hands up and publicly accepting that they went too far with 6 and allowed greed too much of a say.
I hope that this isn’t the end of Dead or Alive but Koei-Tecmo need to learn from the failure of DOA6 and take a leaf from the books of other publishers of fighting games.